Every now and then I get a call from my cell phone provider thanking me for being such a great customer and offering me something in return for my loyalty.
It always includes me giving them more money.
Late last year I received an email from them with the same “thanks for your loyalty” message offering me a credit card.
What I never get from them is a call saying “There’s a better plan for you given your usage patterns. Let us save you some money…”