A few days ago I got the tires on my pickup changed over. And since the tire shop I like to use doesn’t have a branch in the community in which we live, I drove an hour and half down the highway to the nearest shop.
But it’s a beautiful drive, mountains on both sides most of the way, river valley, deer and elk often along the side and in the clearings. Plus I wanted to go to a computer shop and do some price checks on a new tower since my old laptop, which is absolutely perfect for 90% of what I do, really struggles with video production.
When I hit “produce” on a 20 minute segment, or in some cases an entire one hour service, my computer is out of play for 45-90 minutes. Generally I can plan my day around that block, but in some cases, like right now when I am involved in two different churches often producing content for both in the same week, it’s a real pain.
Anyway, on the drive I listened to a few podcasts, one of which was a couple marketers talking about how things are sold online, particularly training and courses- generally referred to as information products. They were discussing the common practice of adding a lot of bonuses to a given product to increase perceived value, and make it seem like a good deal.
One of the marketers then raised an interesting point. He said “What if you simply planned your product- your teaching, training, whatever- around this question: If I only got paid for results, I’d do this?” To put it another way, if you only got paid for results what would your product be?